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For UK heating & plumbing businesses

Never let a missed call cost you a job

The “no heat” call goes to whoever answers first. When you’re under a boiler and the phone rings out, we answer it for you in under 30 seconds — asking for the postcode, boiler age and access, then booking the job straight into your diary. One recovered boiler install usually covers the month. Two covers the setup.

15 minutes with Callum, not a sales team. We look at your last month of missed calls and say plainly whether this pays for itself.

  • Replies in under 30 seconds, 24/7
  • Screens by postcode, boiler age and access
  • Gas emergencies routed to a person, never guessed
  • Live in 14 days or first month free
Live system

See how quickly an enquiry gets a reply.

A missed call, a website enquiry and a WhatsApp message — each one answered, qualified and booked without anyone picking up.

22sto first reply
NHNorthstar HeatingText message
  • Answers in seconds, not hoursEvery missed call, form and message gets a reply while the caller is still deciding who to ring next.
  • Works on every channelText, email and WhatsApp all land in the same system, with the same wording and the same rules.
  • Qualifies before you get involvedIt asks for the job details and the postcode, so you only see enquiries worth your time.
  • Checks your service areaOut-of-area enquiries are handled politely instead of turning into a wasted callout.
  • Books straight into the diaryReal slots, your booking rules — confirmed without anyone picking up the phone.
  • Runs nights and weekendsEvenings, weekends and while you are on a job. The out-of-hours enquiries stop going cold.
Book a 15-minute fit call

Example conversations shown for illustration. Your wording, service area and booking rules are configured with you.

The first reply keeps the conversation moving. Your configured system can then collect job details, check the service area and arrange a booking or callback.

How it works.

One managed path from a new enquiry to a clear next step—while you stay focused on the work in front of you.

Missed calls, website enquiries and WhatsApp messages enter the response system, which responds, qualifies, books and follows up before producing a qualified lead, booked job or follow-up.
  1. 01

    Reply promptly

    A missed call triggers a text back. Website and WhatsApp enquiries get a response, including outside office hours.

  2. 02

    Ask the useful questions

    Collect the job type, postcode and urgency using questions agreed with you.

  3. 03

    Arrange the next step

    Offer an available appointment or pass the details to your team for a callback. Unanswered new enquiries follow your agreed schedule.

Your team gets the conversation and job details, so they can pick up where the customer left off.

Your booking rules. Your service area. Your call on what the system can promise.

We configure the system around the jobs you take, the areas you cover and the way your diary works. You approve the wording and booking rules before launch.

Example business configuration showing approved enquiry rules — service area, accepted job types, human callback and out-of-area handling — beside the live conversation transcript they produce, ending in a human handover.
Example configuration showing approved rules and the conversation they produce. Your service area, job types and handover rules are agreed with you.
01

Your rules

Agree which enquiries can book and which need a person.

02

Your existing tools

We check what can connect to your calendar and job software before agreeing the work.

03

Human handover

Questions that need technical judgement go to your team with the conversation attached.

What we put in writing before you pay anything.

  1. 01

    Live in 14 days

    Your system is live within 14 days of us receiving access, content and approvals — or your first month is free.

  2. 02

    More enquiries in 60 days

    We agree a number of new enquiries in writing at kickoff. If the system hasn't delivered it by day 60, your next month is free.

  3. 03

    We'll say so if it's not a fit

    If the evidence says you shouldn't buy yet, we tell you plainly, in writing — and you don't buy anything.

Offer & pricing

Clear pricing. A practical first step.

The Never Miss a Job covers the usual gap across missed calls, website enquiries and WhatsApp.

Tier 1

Get Found

Customers find you on Google, trust what they see, and ring you.

£79/month + VAT

£250 setup + VAT

  • A mobile website with a tap-to-call button, your services and service areas
  • Your Gas Safe details and reviews shown where customers look for them
  • Google Business Profile set up and optimised for the searches you want
Book a 15-minute fit call

Tier 3 · Voice

Fully Booked

The phone answered after hours, quotes chased and past customers brought back.

£347/month + VAT

£750 setup + VAT

  • Everything in Never Miss a Job
  • An AI voice receptionist that answers after-hours calls in a UK voice
  • Urgent calls escalated straight to your mobile
Book a 15-minute fit call
Who this is for

Some firms shouldn’t buy this yet.Here’s how to tell.

This works when the enquiries already exist and the problem is what happens to them next. If you haven’t got the enquiries yet, you need an advertiser, not us — and we’ll say so on the call rather than after the invoice.

Usually a strong fit

High ROI Fit

For established trade businesses losing good revenue because lead follow-up breaks when engineers are busy.

  • Around 4–25 engineers or active vans on the road
  • Established domestic heating, plumbing or home-service operations
  • Regular inbound enquiries from search, Google Ads, directories or word-of-mouth
  • A clear service postcode area and defined profitable job types
  • An owner or small office team that cannot triage every call and WhatsApp on site
  • Ready to turn missed calls into booked boiler repairs and replacements without adding staff

Probably not the right fit yet

Hold Off For Now

Common reasons we advise contractors to delay implementation until their team or inbound volume is ready.

  • Very little inbound enquiry volume (under 15 enquiries per month)
  • Looking for an advertising agency to run ad spend or cold outbound
  • No agreed service territory, fixed price guidelines or diary rules
  • A 24/7 in-house contact centre that already monitors and responds within 30 seconds
  • Expecting AI automation to diagnose complex boiler faults or replace Gas Safe certified judgement
  • Not ready to verify and sign off automated response messages within 14 days

If you're in the right-hand column, the audit will tell you so in writing — and you'll have spent £500 finding that out instead of a setup fee.

Straight Answers & Operational Realities

Straight answers to the questions every contractor asks.

No marketing jargon. How this protects your boiler margins, backs up your existing office team, and keeps your Gas Safe reputation completely safe.

We're already flat out with work. Why would we want more enquiries?

Because you don't need more tyre-kickers — you need better margins on the calls you already get.

When your engineers are slammed on the tools, phones ring out or hit voicemail. Low-margin £80 radiator repairs slip through, while £3,500 emergency combi-boiler replacements bounce straight to the next contractor on Google.

Our system doesn't generate 50 more cold leads. It triages your existing call flow, filters out out-of-area work, and ensures high-margin boiler installations are captured and booked before a competitor picks up.

We already have an office manager who answers the phone. Why do we need this?

Having someone in the office is invaluable — we never replace them.

But what happens at 12:30 PM when they're on lunch? What happens when two homeowners call at the exact same second? And what happens between 5:30 PM and 8:30 AM when boilers actually fail?

Boilers don't wait for office hours — a lot of “no heat” calls land in the evening, when homeowners get back to a cold house. If nobody answers at 7:15 PM, that £3,200 installation usually goes to whoever answers first on Google. We back your office up 24/7, so the enquiries it can't reach still get an answer.

Will this sound like a robotic AI chatbot and irritate our customers?

No. If this sounded like an IVR tree ('Press 1 for service'), we'd tell you to run a mile.

It never pretends to be a person. It's an immediate, plain-English SMS from your business number, sent in under 30 seconds: 'Hi, it's WarmHome Heating's assistant — the team's with a customer right now. What's happening with your boiler, and what's your postcode?'

The homeowner gets an answer instead of a voicemail. They text back the problem, postcode or error code, and it lands in your diary or with your team — and anyone can ask for a person at any point.

What if the AI hallucinates, gives bad advice, or someone reports smelling gas?

Our system uses zero-LLM deterministic rules for safety. It never invents prices, diagnoses faults, or offers technical advice — ever. That is a hard safety boundary.

If emergency language is detected (smell of gas, carbon monoxide alarm, whistling appliance), our code immediately intercepts the enquiry before any AI can touch it. The customer is instantly provided with the National Gas Emergency Service number (0800 111 999) and shutoff guidance, and your on-call engineer receives an immediate priority alert. Safety is hardcoded in code, not left to AI guesswork.

How does this compare to an answering service like Moneypenny?

A traditional answering service charges £150–£400/month just to take a scribbled name and number and email it to you 45 minutes later.

They don't know what a combi boiler vs an unvented cylinder is, they don't check your postcode polygons, and they cannot book into your diary. By the time you call the customer back 2 hours later, they've already hired someone else.

Lead Systems Studio qualifies the boiler issue, verifies your coverage area, checks diary availability, and secures the homeowner in under 60 seconds.

How quickly does this pay for itself? Does the maths actually work?

On a standard Worcester Bosch or Viessmann combi replacement, your typical gross profit is £1,200 to £1,500.

That means saving just ONE boiler replacement every 30 days that would have bounced to a competitor pays for your entire flagship system. Everything after that first saved boiler is pure profit into your business.

In our pre-launch audit, we measure your exact missed call volume and show you the exact revenue currently leaking out of your phone lines.

Will this work with our current job management software (ServiceM8, Commusoft, Jobber)?

Yes. We sit in front of your software, not over it. You don't have to retrain your engineers or learn a complex new platform.

Qualified bookings, customer notes, and full conversation transcripts are synced directly into your existing diary — whether you run ServiceM8, Commusoft, Jobber, Simpro, or Google Calendar.

Do we have to change our business phone number?

Never. Your phone number is on your vans, uniforms, and advertising — it stays 100% yours.

We simply configure smart overflow routing behind your existing line. When your office answers normally, nothing changes. The system only steps in when your line rings out, is engaged, or when calls come in out of hours.

We don't do 24/7 callouts. Will I get woken up at 2:00 AM by tyre-kickers?

No. We enforce strict quiet hours (08:00–20:00) and out-of-hours triage.

When someone calls at 11:00 PM, the system acknowledges them instantly, collects their boiler make, postcode, and fault description, and confirms: 'Our service manager reviews jobs at 8:00 AM sharp to assign your priority slot.'

The homeowner feels looked after and stops calling other firms, and your team arrives in the morning to booked, qualified jobs.

14 days is a long time — do we keep losing leads while you build it?

No. Within 48 hours of joining, we deploy our Instant Response Bridge — a basic missed-call text-back safety net that stops your worst phone leak on day 2.

While that protects your incoming calls, we build your website, chat and WhatsApp over the 14-day window. If we miss that 14-day launch deadline, your first month is free.

I've been burned by marketing agencies before. How is this different?

We are not a marketing agency. We do not sell ad clicks, vanity impressions, or shared leads from Checkatrade.

We install an operational infrastructure safety net behind your EXISTING phone number and website to capture the enquiries you are already paying for and missing. If we don't save you real jobs, you have full transparency in your dashboard.

Are we tied into a long contract, and are there hidden per-lead fees?

No long lock-ins and zero per-lead commissions. Implementation packages have a 3-month initial term to prove performance, then roll monthly with 30 days' notice.

Telephony and AI provider costs are passed through itemised at exact cost with 0% markup. We don't take a percentage of your revenue or charge for leads you already own.

Find out what happens to your next enquiry.

Tell Callum how enquiries reach your business and what happens when you’re busy. In 15 minutes, we’ll discuss whether a response system is worth exploring and whether an audit makes sense.

No obligation to buy. The paid audit is explained before you decide.

Book a 15-minute fit call

15 minutes · 14-day launch guarantee · £500 diagnostic credited in full against setup

15-minute fit call
See if the system fitsSpeak directly with Callum
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